Invisalign tasked us with creating a new cohesive, compliant design system and component library for Invisalign.com, to be implemented globally. We also revamped their user experience for the Find a Doctor and Smile Quiz sections of the site. I served as Design Lead on the project, specifically: designing and managing several designers, facilitating client presentations and relationships, and earning my Totally Fake Doctorate of Dental Medicine in the process. 🦷


Creative team: Kelly Lennie, Tater Read, Mark Scott, Marga Javier, Heather Byrd, Berly Hernandez

Cue the famous chant 👏 We were tasked with creating a launch campaign for USAA’s first travel credit card: Eagle Navigator. Our campaign, Go Farther, was implemented across a number of channels. I served as Associate Design Director on the project, specifically: designing and overseeing creation of assets including sizzle video, social (static and video), landing page and OOH ideas.

Creative team: Nicole Levine, Jackie Lesik, Kylin Johnson, Saray Gill, Heather Byrd, Berly Hernandez

GroMD tasked us with designing an e-commerce site for their hair loss prevention line. What we gave in return was a full brand glow up. ✨💅 I served as Lead Art Director on the project: refining the logo, redesigning the packaging, creating a new site, and art directing photography and social presence for the product.

Check out the site at gro.md.

Creative team: Thomas Frank, Witt Langstaff

We inherited a partially-baked rebrand, and finessed into a complete design system and brand guidelines. We continued to evolve the Wisely by ADP brand through site design, email, app refreshments, and social media. I served as Design Lead on the project.

Creative Team: Andrea Gill, Tater Read, Greg Bandolik

Complete site overhaul for iTero: a leading digital scanner from the makers of Invisalign clear aligners. We were tasked with elevating the look and feel of their site. This work led to an ongoing partnership with the brand – including print, digital and social pieces. I served as Design Lead on the project, designing and managing several designers, as well as facilitating client presentations/relationships.

Creative team: Michelle Whitman, Julian Escobar, Keefe Justice, Heather Byrd

When tasked with a campaign video for Invisalign’s Vivera Retainers, we saw an opportunity to entirely revitalize the Vivera brand. 😊 We amplified our Keep Smiling concept by creating a new visual language to go along with it. Using shapes derived from the Vivera logo, we expanded the brand’s pattern and graphics library, as well as bolstering the color palette and image guidelines. I served as a Design Lead on the project: specifically, designing storyboards and brand elements.

Creative team: Craig Lennie, Casey Glidden, Nick Ewertz

🚧 Full Case Study coming soon!

Complete site overhaul for Invisalign Provider: a resource for dentists and orthodontists looking to incorporate Invisalign treatment into their practice. We were tasked with elevating the look and feel of their site, matching Invisalign’s reputation as the most trusted resource for dental professionals. I served as Design Lead on the project.

Creative Team: Michelle Whitman, Kristin Lewis, Keefe Justice, Heather Byrd

Branding & visual identity, site design and various print/digital materials for Southern Kitchen: an emerging department of Cox Media. Southern Kitchen is a digital destination for users to browse recipes, read articles, and shop – all while celebrating the culture of the New South. I served as lead art director/designer on the project. Completed at FortyFour.

I also wrote and designed a Content Guide, which can be viewed here.

Logo Design: Mark Kirby
Creative Direction: Thomas Frank

Site design for Evertrain: a supplement company focused on performance and well-being. I served as lead art director/designer on the project. Completed at FortyFour.

Check out the site at evertrain.fit.

Motion Study: Daniel Averso
Creative Direction: Thomas Frank

Southern Glazer’s is the world's preeminent distributor of beverage alcohol. We helped them launch Proof: an industry-leading B2B eCommerce experience for its customers. My role as a Senior Designer on the account included designing/art directing marketing materials for launch, curating Brand Guidelines, designing iconography, and assisting with updates to the eCommerce experience.

Complete site overhaul for Frontline pet care products and treatments. We were tasked with unifying a set of previously inconsistent site designs for their international market. Using a modular, templated approach, each country could tailor the site design to feature the specific products and content unique to their region. I served as art director/designer on the project.

I also wrote and designed a Digital Style Guide, which can be viewed here.

Creative Direction: Daniel Averso