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melissa lake

  • Work
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Fleetcor

Visual identity, site design and various marketing and social materials for Fleetcor: a leading global provider of fleet cards and specialty payments to businesses. We helped with their launch of Driven – a new card targeting smaller fleets. I served as lead art director/designer on the project. Completed at FortyFour.

Creative Direction: Thomas Frank

Shoney's

I served as lead art director on Shoney’s – overseeing the design and production of their marketing and social materials. Completed at FortyFour.

Design Team:
Madison Lee
Savannah Colbert

Sazerac Rye Whiskey

Created initial campaign looks/concepts for Sazerac Rye Whiskey.  I served as Art Director/Designer on the project. Completed at Peter Mayer Advertising.

Creative Direction: Tony Norman

Zoo Atlanta

2016 Campaign for Zoo Atlanta. I served as lead art director/designer on the project. Completed at Dalton Agency.

Creative Direction: Kevyn Faulkenberry & Devon Suter

Hand Lettering

A sampling of hand-lettered pieces for different ads and events – including work for PJ’s Coffee and Jack Daniels.

National WWII Museum

Created the look/concept for the National WWII Museum's upcoming exhibit: The Road to Berlin. I served as Art Director/Designer on the project. Completed at Peter Mayer Advertising.

Creative Direction: Tony Norman

Fisher's at Orange Beach Marina

Branding project for the restaurant Fisher's at Orange Beach Marina. Materials created for the grand opening include: logo, business papers, print advertisement, site, menu, signage and suggested apparel. I served as art director/designer on the project. 

I also wrote and designed a Graphic Standards Manual for the project. You can view it here.

 www.FishersOBM.com.

Creative Direction: Rich Sullivan

 

BeBe & Bella

Branding and campaign materials for Bebe & Bella: a probiotic skincare line. I served as lead art director/designer on the project. Completed at Dalton Agency.

Creative Direction: Kevyn Faulkenberry & Devon Suter

Yamaha Watercraft

Sampling of materials for Yamaha Watercraft's launch of the 190 FSH series. I served as Art Director/Designer – and even wrote one of the headlines. Completed at Doner.

 

Smithfield Foods

A campaign created for Smithfield Foods. I served as designer on the project. Completed at Dalton Agency.

Brill Icing

Brill Icing is a division of CSM Bakery Solutions, an international leader in the baking industry. For this piece, we were tasked with producing a fun and inspirational video about icing. (As if it's difficult to feel inspired by icing.) I served as Art Director on the project. Completed at Dalton Agency.

Inspirational Posters

Designed a series of inspirational posters for an event at Red Square Agency.

Georgia-Pacific

Georgia-Pacific is one of the world's leading makers of tissue, pulp, paper, packaging, building products and related chemicals. For this piece, they wanted to congratulate the winners of the MAX Awards and simultaneously feature their products. I served as Art Director/Designer on the project. Completed at Dalton Agency.

Piccadilly

As lead art director for Piccadilly Restaurants, I worked on everything from banner ads to television spots. Most recently, I designed their mobile website. Completed at Peter Mayer Advertising.

American Heart Association

A sampling of work I designed/art directed for the American Heart Association. Completed at Dalton Agency.

Jack Daniel's

Poster designed as part of series of work created for Jack Daniel's. Hand-lettering and art direction. Completed at Red Square Agency.

Sara & Alex

Invitation set for Sara & Alex's wedding in Walnut Cove, North Carolina. Custom hand-lettering and hand-illustrated logo. Logo was used on napkins, programs, koozies and even the cake! 

PJ's Coffee

Series of Gift Card Holders for PJ's Coffee Company, where the coffee is roasted right off Bourbon Street in New Orleans. Hand-drawn typography, illustration, art direction and co-copywriting. Created at Red Square Agency.

Jamie & Thomas

nvitation design for Jamie and Thomas's wedding in Eufaula, Alabama. They wanted the invitations to resemble vintage concert posters.

Buds and Brews

Logo and collateral design for Buds and Brews, an event at the Providence Hospital Campus. Hand-drawn lettering/illustration, and art direction. Completed at Red Square Agency.

Martha & Nate

​Invitation design for Martha and Nate's wedding in Dripping Springs, Texas. 

Hard Rock Tulsa

​Sampling of collateral designed for Hard Rock Tulsa and West Siloam Springs. Completed at Red Square Agency.

First Community Bank

Created a new campaign for First Community Bank including TV, Print and Outdoor. We wanted to emphasize the benefits and personalized service offered from a local bank. I served as Art Director/Designer on the project. Completed at Red Square Agency.

Forté Foundation

Created initial campaign looks/concepts for Forté Foundation and GMAT: a partnership encouraging women to get their MBA.  I served as Art Director/Designer on the project. Completed at Peter Mayer Advertising.

Ovation Brands

Sampling of collateral & concepts for Ovation Brands. Completed at Doner.

Balch & Bingham

Interactive holiday card for Balch & Bingham, LLP. I served as lead art director/designer on the project. Completed at Dalton Agency.

Alpha Pure

Branding and Packaging design for Alpha Pure Natural Spring Water.

identity

Collection of logos designed for various clients.

Jessica & Sean

Invitation set for Jessica & Sean's wedding in Huntington, West Virginia. 

True Tonic Water

Packaging design for Wesley True's Tonic Water concept. Art Direction and Design. Completed at Red Square Agency.

Fleetcor

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Shoney's

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Sazerac Rye Whiskey

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Zoo Atlanta

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Hand Lettering

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National WWII Museum

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BERLIN.jpg

Fisher's at Orange Beach Marina

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BeBe & Bella

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bebecream.jpg

Yamaha Watercraft

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Smithfield Foods

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SmithImage.jpg

Brill Icing

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Inspirational Posters

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DontBeADick.jpg

Georgia-Pacific

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Piccadilly

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American Heart Association

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AHA.jpg

Jack Daniel's

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RTB_Wall2.jpg

Sara & Alex

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rsvp.jpg

PJ's Coffee

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Nola.jpg

Jamie & Thomas

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Jamie.jpg

Buds and Brews

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RED_24347_ProvidenceHospitalFestival_Logo.jpg

Martha & Nate

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Patch_THUMB.jpg

Hard Rock Tulsa

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First Community Bank

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Forté Foundation

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LandingPage1.jpg

Ovation Brands

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Balch & Bingham

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Alpha Pure

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AlphaPure.jpg

identity

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Jessica & Sean

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True Tonic Water

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2025 © Property of Melissa Lake Moran Brownell (a lot of names, I know)