When tasked with a campaign video for Invisalign’s Vivera Retainers, we saw an opportunity to entirely revitalize the Vivera brand. 😊 We amplified our Keep Smiling concept by creating a new visual language to go along with it. Using shapes derived from the Vivera logo, we expanded the brand’s pattern and graphics library, as well as bolstering the color palette and image guidelines. I served as a Design Lead on the project: specifically, designing storyboards and brand elements.

Creative team: Craig Lennie, Casey Glidden, Nick Ewertz